• Home >> Portfolio > P&G Shiksha Website

    Client: Procter & Gamble
    Shiksha is an initiative of P&G to provide free education for kids in rural areas of India. The idea behind the whole campaign is to donate some money out of every purchase made by a customer for education of rural kids. Rather than communicating this idea using normal website, we chose to communicate the same by a 3rd generation website having advanced 2d and 3d animation effects. This makes the website more playful and closer to kids.
    Key Features:
    3rd generation optimized website
    Creation of playful and fun elements using 2d and 3d animation
    A new way of communicating ideas on the web

    Technology: Flash action scripting, 3D animation, Microsoft Silverlight